Fallacy Ads Part Two

Next, we have an add for mascara. This is an Appeal to Authority, as it uses a very famous and glamorous celebrity to advertise it. It implies that if you use the mascara you will have pretty eyes and be pretty and popular just like Rihanna. Eye contact in this advertisement is evidently used to attract the reader and make it feel more personal.













And last, we have a video public service announcement for Domestic Violence. At the start, they use indirect eye contact between the man and the waitress, to make him seem more nonviolent. Another way this is proven is by blending his shirt, a neutral brown colour, in with the crowd as well as the furniture, to make him seem average.At the end of the ad, a voice dictates "You wouldn't get away with it here, so why should you get away with it at home?" This is a logical syllogism, and doesn't contain the fallacy Equivocation as it is connecting two relative things together.




http://gal.darkervision.com/wp-content/uploads/2009/01/tipalet-cigarette-ad.jpg
http://www.taillightsfade.com/img/D&G1.jpg
http://www.looneyaboutfashion.com/blog/wp-content/uploads/2009/06/rhicg.jpg
http://www.youtube.com/watch?v=ugTeOz7rsgE

FALLACIES IN PRINT ADS

First, we start with a classic cigarette ad. This contains the syllogism Categorical Deduction, and the fallacy of Hasty Generalization, as it implies that if you start smoking, and meet a girl and 'blow in her face' (which could also is some twisted way be taken as a sexual refernces) then she will be in love with you and 'follow you anywhere'. This ad appeals to men, and maybe even women by implying that if you smoke, you will more often than not, find a partner and be happy. The ad is set-up to show a match of colours. The woman's shirt, part of the cigarette, and the smoke the man is blowing into her face are all the same shade of white, as well as the woman's hair and eyes match the mains hair and clothes, as well as the other part of the cigarette. There is direct eye contact with the man and the woman, implying passion. The main focus of the ad tends to be in the top right half, where the man and woman's eyes meet, as well as the cigarette is being held. The background and the block displaying the Tipalet cigarettes are the same colour. This ad may appeal to anyone who is single and lonely, in particular with the phrase "and she'll follow you anywhere".









Secondly, we have a Dolce & Gabana clothing ad. This ad creates the Hypothetical and/or Categorical Deduction, and uses the fallacies Hasty Generalization, as well as Everybody Does It. It implies that if you wear clothes made by Dolce & Gabana, then you will most often become extremely attractive and fit, have many friends, be happy, and, as it seems for most of the individuals in this photo, have a partner. This appeals to mostly anyone, but more often females. It will tend to appeal to people who feel lonely, or as if they don't fit in. This advertisement uses colour and body language to be effective. This occurs by matching the green-ish, modern background with the colour of the clothing of many people in the ad. Also, there is a large use of red plaid, as well as blue and denim. Also, body language implies a content and happy feeling, as well as playful fun. Also, the body language, if not the direction of the head or eyesight, of all of the individuals seems to be pointing to, facing, and/or directed towards that of the Dolce & Gabana sign in the right hand corner.